Chalkbeat Website Sponsorship
Website banners are excellent for brand awareness, event promotion, and sharing resources.
Display your message in eye-catching banners on Chalkbeat.org. Focus on one market such as Chicago, or share your message throughout our network of nine news bureaus to reach a national education audience.
Your banner appears within, next to, and above articles and on home pages; on both mobile and desktop screens, offering a more dynamic experience than the old-fashioned “fixed” position banner.
We chose Chalkbeat because of its audience and based on past performance. We’ve seen an increase in website landing page visits. —Scott Woodson, Associate Director of Communications, Math for America
BANNER SPECS
Our website supports the following sizes. Talk with your sponsorship representative for costs/packages.
Desktop sizes: 970x250, 728x90, 300x250, 300x600
Mobile sizes: 300x250, 320x50
File types: png, jpg, or gif, plus your destination url. Max file size 1MB (smaller file sizes load faster and are recommended)
What is the reach?
300x250 banner as shown on mobile.
Average monthly users*
All Bureaus: 407k
Chicago: 30k
Colorado: 62k
Detroit: 21k
Indiana: 16k
National: 107k
New York: 123k
Newark: 13k
Philadelphia: 23k
Tennessee: 34k
*Over a six month period. These numbers only reflect articles read on our website. We publish on Apple News, Newsbreak, MS Start, and in a number of partner publications.
Metrics and reporting
We provide an impression and click-through report every month your campaign runs. Branding ads without strong calls-to-actions see around .05-.08% click-through rate, strong CTAs see .06–.15%. Some of our clients have had 3% CTRs! These are outliers, but they do happen.
Apple News
We can show your banners on Apple News stories. These reach a national audience. Inquire for more information.
Pro Tip: Consider your banner will show against a light gray backdrop, so you’ll want to choose other colors so your artwork pops off the page. If your goal is sharing a message or branding, put thought into a beautiful design. If your goal is clicks, buttons with calls-to-action such as “learn more,” or “more information” perform well.
What is the investment?
We offer levels of impact, standard and high. Talk with your sponsorship rep for details.